Myth in Popular Culture: The significance of superheroes’ mass-migration onto the big screen

SUPERHEROES is a fortnightly column from Mike McKenny. Over the weeks and months to come Mike will take an in-depth look in to the world of the Superhero film, and its place within the cinema and wider popular culture of the 21st Century. 

When I started my work on the increasing dominance of superheroes at the cinema, I remember that I was round at my parents’ house and saw that in their Sky TV Guide, there was a whole pullout dedicated just to the caped crusaders they’d be featuring in that month alone. There was one quote in particular from that pullout that stuck with me: “As long as the world is beset by dangers beyond our control, ruled by governments we don’t always trust, the superhero will remain a welcome fantasy, a dashing figure we can trust to do the right thing when no one else will”. There are a few points that I’d like to pick up on regarding this statement. First, a theme I will return to later regarding superhero films in general, it appeals to the masses; what it says has more reach, as it goes out to a vast amount of people (everybody who subscribes to Sky TV) and is designed to appeal to as wide an audience as possible, rather than being hidden in some difficult to access social theory book (which are unfortunately not as widely read). The second point is that this populist publication picked up on society’s belief that they are ‘ruled by governments that we don’t trust’. Now there is a certain sect of society (myself included) who rarely, if ever, trust the people that govern us. Yet, very rarely in the past has there been such widespread distrust in the Western powers as occurred when it dawned on even the most reluctant to admit it, that the allied forces’ decision makers that decided to invade Iraq had completely lied to their respective publics regarding alleged WMDs, and led their nation’s armed forces to an invasion under false pretences. Despite people’s feelings toward the conflict itself, the distrust is largely shared. The third point this quote raises, and the most fundamental when considering the role of the superhero, is this notion of doing “the right thing”; what then is “the right thing”? This is the question that all superheroes struggle with. I would argue that the closer this dilemma is to the story of any given superhero film, the more successful it is. For a quick comparison, take the simplicity and subsequent lack of critical or mass approval of Fantastic Four (2005). These people really don’t struggle much with right and wrong. Pretty much the most pressing matter is the awkward nature of dealing with celebrity culture; hardly weighty issues being thrown around there. Compare this to the positive critical reception and more importantly, the mass appeal of Christopher Nolan’s The Dark Knight (2008), which is one of the most complex investigations of what is right and wrong in contemporary society that we have seen in mainstream popular culture.  Now I aren’t saying that these things alone are what makes one of them a successful, lasting icon in cinema history and the other, something that people will remember as ‘that other superhero film starring Chris Evans before he played Captain America’. For an in-depth look at these moral issues in superhero fiction, there is a whole chapter dedicated to ‘Superheroes and moral duty’ in the book Superheroes and Philosophy: truth, Justice and the Socratic Way.

The idea of superhero films being simple fables for what society deems at any specific time to be right and wrong calls upon an investigation of the mythic nature of genre cinema and its massive importance, not only in cinema, but in society as a whole. Genre is something that exists in all narrative forms; it puts order to the way in which a reader/viewer connects the various texts they come into contact with. This creates grand assumptions in people’s minds so that they can easily relate to other texts and form a web of meaning throughout the interlocking narratives that inhabit their lives. Barry Grant has written at great length about the use of genre in film and his book Film Genre: From Iconography to Ideology is more than worth the time to read through. He gives this definition: “genre movies are those commercial feature films which, through repetition and variation, tell familiar stories with familiar characters in familiar situations”. This repetition is helpful for filmmakers as they can use templates so that their audience can easily associate and relate to their text. I.e. We know that in the superhero film he/she – though predominantly he – will have some kind of secret identity, that they will be confronted by an arch nemesis of some sort, that they are expected to defeat this arch nemesis, ‘get the girl’ and restore society to civil normality, etc. Yet where genre cinema becomes so interesting and useful is that filmmakers can utilise variation to then generate significant meaning by deviating slightly from the viewer’s assumptions. I.e. what if he is a she? What if they don’t do what is expected of them? What if they cannot defeat this nemesis (alone at least)? Also tied into variation is the significance of who the heroes/villains are, where they come from, how they became the way they are, etc. It is due to this repetition and variation that Grant accredits genre as an important tool for the creation and evolution of myth: “Genre films with their repetitions and variations of a few basic plots are prime instances of mass-mediated contemporary myth”. This repetition makes things mythic by making them ‘taken for granted’. Grant then goes on to say that “in their mythic capacity, genre films provide a means of cultural dialogue, engaging their audiences in a shared discourse that reaffirms, challenges and tests cultural values and identity”. This is precisely the social function I believe these mammoth blockbuster superhero films fulfil.

The importance of myth, especially in the context of popular culture and through mass-adopted and highly accessible mediums cannot be stressed enough. Commonly assumed societal norms are only norms, because of their mythic ability to convince a vast amount of people that they are ‘normal’. One of the greatest writers on this matter is the French cultural theorist Roland Barthes, who laid it all out in his seminal essay ‘Myth Today’ (Found in his book Mythologies). He extended upon the basic linguistic principle that the combination of the signified and the signifier makes the complete sign. I.e. the words Captain America being the signifier, along with the signified concept: the mental image of that chap in red, white and blue holding a shield, combine to give the complete sign of Captain America.  This part is simple, where Barthes brings myth into the equation is to introduce a second order semiological system. To continue the example above, Captain America (as a complete sign) is now simply a signifier in the wider context of myth. This combines with the signified concept of what this means, which then produces the myth. I.e. Captain America does not simply represent a bloke wearing red, white and blue and holding a shield, but is loaded with symbolic and ideological resonance. He could represent any number of things, from the importance of civil liberties, to the necessary combination of humanity and science (super soldier serum), to the essentiality of a citizen to be patriotic; then even the argument between  this patriotism meaning blindly following orders, or staying true to the founding principles of American individualism. The most important thing to consider is that these myths mean different things to different people at different times; they are always in flux. It is this that takes me back to the significance of their onscreen presence, as they go from a varied entity with many interpretations of their character in the pages of different comic books and storylines, to a globally recognised ninety minute – two hour representation. For instance, how many people now consider Robert Downey Jr’s Tony Stark to be the definitive Iron Man, or Hugh Jackman to embody Wolverine?

It is the significance of this switch to film that I would like to touch on in light of the above ideas of ‘what is right and wrong’ and of ‘myth creation’. By jumping (possibly even flying) from the pages of comic books to the large cinema screens, the characters – along with their accompanying myths – are conveyed to a much greater and much more diverse audience. The larger audience was noted by Henry Jenkins in an essay he wrote titled ‘Captain America Sheds His Mighty Tears: Comics and September 11’ (it can be found in the edited book Terror, Culture, Politics): “More than twenty times the number of people went to see the Spider-Man movies on their opening days than had read a Spider-Man comic the previous year”. This illustrates the infiltration of the ideas wrapped up in such a character throughout a wider sample of society. The proliferation of the superhero onscreen can be seen by simply looking at some of the Blockbusters already released this summer, with Thor kicking things off in April, to Green Lantern last month and Captain America: The First Avenger seeing us out in July/August. Further still, this can be seen in Box-Office performances, as all the following superhero films can be found amongst the 40 top grossing worldwide openings of all time (in descending order of opening weekend revenue): Spider-Man 3 (2002), Iron Man (2008), Iron Man 2 (2010), The Dark Knight (2008), Spider-Man 2 (2004), Hancock (2008, note: not a comic adaptation), X-Men: The Last Stand (2006), X-Men Origin: Wolverine (2009) and X2: X-Men United (2003). The reason I’ve used opening weekend as opposed to total gross, is that total gross would give a good idea of the overall acceptance and (to a lesser extent) quality, but the opening weekend is one of the best measures of general public awareness, willingness to give the film a chance, or the public’s confidence that they are going to get what they expect; hence, it is a trusted genre.  Way before this superhero movement, Barthes had recognised the significance of any myth’s mutation/transgression through different mediums: “This repetition of the concept through different forms is precious to the mythologist, it allows him to decipher the myth”.

Well deciphering is what we will be doing. I am quite aware that I haven’t spoken in great depth about many specific superhero films above, but I needed to get some of the ground work in there, so that in future posts it’s all already there. My next post won’t be relenting much as I intend to be talking about 9/11’s correlation to the seeming start of the onscreen superhero boom. How were the heroes and villains informed by this world altering event? I have my own ideas, but if anybody feels compelled to contact me regarding this matter, it will no doubt inform and enrich my opinions and will be greatly appreciated.

SUPERHEROES continues in two weeks time. 

Mike McKenny is an academic and writer on film. He writes for FilmAndFestivals magazine, and is the editor of Destroy Apathy. He can also be found on Twitter

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  1. [...] Roland Barthes’ system of myth as a language (as discussed in the first post in this series), Captain America will always be Captain America as the meaning of the first level semiological [...]



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